Why We Built Deliverables (And Why JIRA Wasn’t Enough)

Why We Built Deliverables (And Why JIRA Wasn’t Enough)

The Problem: The Illusion of Progress

You’re leading an engineering team. A big release is coming up.

So, you do what every engineering leader does. You open JIRA.

The Epic is 70% complete. Feels good. But then you start asking questions.

  • Who’s actually working on this right now?
  • How much work has been done vs. how much should be done?
  • Are we still on track, or are we about to get blindsided by a delay?

And that’s when you realize that JIRA doesn’t tell you any of that.

All it shows is a to-do list.

  • The Epic might be marked “In Progress,” but that doesn’t mean real work is happening.
  • A ticket might be marked “Done,” but it could be sitting unreviewed for days.
  • A sprint might show progress, but there’s no way to see how much effort has actually gone in.

And now, you’re scrambling.

You start checking Slack. Asking engineers for updates. Looking at GitHub to see who’s actually pushing commits.

Because JIRA tracks tickets, not engineering progress.

And that’s a problem.


The Reality: Tracking Work Through a Project Manager’s Lens

JIRA is designed for project tracking, not engineering execution.

It assumes that when tasks move forward, engineering moves forward.

But engineering doesn’t work like that.

What actually happens:

  1. Bottlenecks form quietly. Work is “in progress” for weeks, but no one notices until it’s too late.
  2. Allocation is invisible. Some engineers are overloaded, while others are waiting for dependencies.
  3. Tickets lie. “Done” doesn’t mean merged. “In Progress” doesn’t mean anyone’s actually working on it.

So, we built Deliverables to solve this.


The Solution: Track Projects Like Engineers Think About Them

Deliverables is built on one simple idea:

Track engineering work where it actually happens – Git, not just JIRA.

Instead of relying on tickets being updated manually, Deliverables automatically pulls from GitHub, GitLab, Bitbucket, CI/CD tools, and JIRA to show:

  1. Who’s actively contributing. No more guessing who’s working on what.
  2. How much effort is going in. Not just tickets completed, but actual engineering work done.
  3. Where things are slowing down. Bottlenecks show up before they cause problems.

No more waiting for standups. No more chasing updates. No more assuming things are fine just because JIRA says so.


Scenario Planning: Because Deadlines Aren’t Negotiable

Releases don’t slip overnight.

They slip gradually until suddenly, it’s the night before launch and you’re realizing half the work isn’t done.

JIRA can’t tell you that.

But Deliverables can.

With Scenario Planner, you can model:

  1. Will we hit our deadline? See if your current team allocation is enough.
  2. What happens if we add two engineers? Find out if adding people actually speeds things up.
  3. What’s the impact if we cut scope by 20%? Adjust scope dynamically to keep timelines realistic.

It’s like forecasting for engineering projects. No more flying blind.


Why JIRA + Git Alone Weren’t Enough

If JIRA Epics and Git data were enough, we wouldn’t have built this.

But here’s the reality:

  1. JIRA tracks intent. Deliverables tracks execution.
  2. JIRA shows assignments. Deliverables shows effort.
  3. JIRA works for project managers. Deliverables is built for engineering leaders.

Because you don’t need more dashboards or status updates.

You need clarity.

That’s why we built Deliverables.

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